Privacy Policy
Dezhou Shuoya Cross-Border E-Commerce Co., Ltd. (“we,” “us,” “our,” or “the Company”) respects your privacy and is committed to protecting the personal information you provide when using our online store and purchasing children’s toys and related products.
This Privacy Policy explains how we collect, use, store, protect, and otherwise process personal information in connection with our e-commerce activities. It also explains the rights available to individuals regarding their personal information.
We aim to handle personal information in a lawful, fair, transparent, and reasonable manner and to collect only information that is necessary for the purposes for which it is processed.
1. Company Information
Company Name: Dezhou Shuoya Cross-Border E-Commerce Co., Ltd.
Business Address:
Dezhou City, Pingyuan County,
Deyuan Subdistrict,
South of Ping’an Avenue and East of Erhuan East Road,
Within the Second Entrepreneurship Industrial Park,
Shandong Province, China
Our business primarily involves the online sale of children’s toys and related products through cross-border e-commerce channels.
2. Scope of This Privacy Policy
This Privacy Policy applies to personal information collected or processed in connection with our online shopping services, including when you:
- Visit or browse our online store;
- Create or use an account;
- View or search for products;
- Add products to a shopping cart;
- Place an order;
- Make or attempt to make a purchase;
- Provide shipping or billing information;
- Contact us regarding an order or product;
- Request customer service or after-sales assistance;
- Subscribe to communications where such features are available;
- Submit reviews, comments, or other content;
- Interact with our online store through cookies or similar technologies; or
- Otherwise interact with our e-commerce services.
This Privacy Policy applies to personal information relating to customers, prospective customers, website visitors, and other individuals who interact with our services.
3. Information We May Collect
Depending on how you interact with our services, we may collect different categories of personal information.
3.1 Account and Contact Information
When you create an account or provide information to us, we may collect information such as:
- Name;
- Username or account information;
- Email address, where provided;
- Telephone number, where provided;
- Billing information;
- Shipping information; and
- Other information you voluntarily provide.
We collect only information that is relevant and reasonably necessary for the applicable purpose.
3.2 Order and Transaction Information
When you place an order, we may collect information necessary to process and fulfill the transaction, including:
- Order number;
- Products purchased;
- Quantity of products purchased;
- Order amount;
- Shipping information;
- Billing information;
- Order status;
- Delivery information;
- Transaction records; and
- Information relating to returns, refunds, exchanges, or customer service requests.
We use this information to process your order, arrange fulfillment, provide delivery services, maintain transaction records, and provide after-sales support.
3.3 Payment Information
Payments may be processed through payment providers or other payment-processing services.
Depending on the payment method you select, the relevant payment provider may collect and process payment-related information.
We may receive information necessary to confirm the status of a payment or transaction. We do not intend to collect more payment information than is necessary for processing or confirming your transaction.
Payment information may be subject to the privacy policies and terms of the applicable payment service provider.
3.4 Shipping and Delivery Information
To fulfill an order, we may process information necessary for delivery, such as:
- Recipient name;
- Delivery address;
- Postal or ZIP code;
- Telephone number, where required for delivery;
- Country or region;
- Order information; and
- Delivery or tracking information.
This information may be used to arrange shipment, provide delivery updates, resolve delivery problems, and complete the fulfillment of your purchase.
3.5 Customer Service Information
If you contact us about an order, product, delivery, return, refund, or other matter, we may collect the information you provide during the communication.
This may include:
- Your name;
- Contact details;
- Order information;
- Product information;
- The content of your inquiry;
- Images, documents, or other information you voluntarily submit; and
- Information necessary to resolve your request.
We use this information to respond to your request and provide customer support.
3.6 Technical and Usage Information
When you access or interact with an online store, certain technical information may be automatically collected by the website, hosting environment, analytics tools, security systems, or similar technologies.
Depending on the services and technologies in use, this may include:
- IP address;
- Browser type;
- Device type;
- Operating system;
- Language settings;
- General location information derived from technical data;
- Pages viewed;
- Products viewed;
- Referring pages;
- Access times;
- Interaction information;
- Error information; and
- Other technical information necessary for website operation, security, and performance.
We use this information for legitimate operational purposes such as maintaining website security, improving functionality, analyzing performance, preventing abuse, and troubleshooting technical problems.
4. Cookies and Similar Technologies
Our online store may use cookies and similar technologies to support website functionality and improve the shopping experience.
Cookies may be used for purposes such as:
- Maintaining shopping cart functionality;
- Remembering user preferences;
- Keeping users signed in where applicable;
- Supporting website security;
- Understanding website usage;
- Measuring website performance;
- Improving product and service presentation; and
- Supporting relevant website functions.
Some cookies may be essential for the operation of the online store, while others may be used for analytics, functionality, or other purposes.
Depending on your browser, device, or applicable settings, you may be able to control or restrict cookies through your browser settings. Disabling certain cookies may affect some website functions.
5. How We Use Personal Information
We may process personal information for purposes including:
Order Processing
To receive, process, confirm, and fulfill orders for children’s toys and related products.
Payment Processing
To facilitate and verify transactions through applicable payment services.
Shipping and Delivery
To prepare orders for shipment, provide necessary information for delivery, track shipments, and resolve delivery issues.
Customer Support
To respond to inquiries and provide assistance relating to products, orders, payments, shipping, returns, refunds, and other service matters.
Account Management
To establish, maintain, and manage customer accounts where account functionality is available.
Website Operation
To operate, maintain, secure, and improve our online shopping services.
Security and Fraud Prevention
To detect, prevent, investigate, and address fraud, abuse, unauthorized activities, security incidents, and other activities that may threaten our services or users.
Service Improvement
To understand how our services are used and improve website functionality, product presentation, customer experience, and operational processes.
Legal and Compliance Purposes
To comply with applicable laws, regulations, legal obligations, and lawful requests from competent authorities where required.
Communication
To communicate with you regarding your orders, transactions, account, customer service requests, or other matters related to the services.
Where marketing communications are offered, applicable consent and opt-out requirements will be respected.
6. Legal Basis for Processing
Where applicable, we process personal information on the basis of one or more lawful grounds, which may include:
- Your consent;
- Processing necessary to enter into or perform a transaction or contract with you;
- Compliance with legal or regulatory obligations;
- Protection of the safety, property, or lawful interests of individuals where legally permitted;
- Other lawful grounds permitted by applicable laws and regulations.
Where processing is based on consent, consent should be voluntary, informed, and explicit where required by applicable law.
If the purpose, method, or relevant category of personal information changes in a manner that requires renewed consent, we will obtain the appropriate consent as required.
7. Data Minimization
We seek to collect and process only personal information that is reasonably necessary for the relevant purpose.
We do not intentionally collect excessive personal information merely because it may be available.
For example, information necessary to process and deliver an order may include the recipient’s name and delivery address, while information unrelated to fulfilling that order will generally not be required for that purpose.
8. How We Share Personal Information
We do not sell personal information as a general business practice.
Personal information may be provided to other parties only when reasonably necessary for legitimate business purposes, order fulfillment, service provision, legal compliance, security, or other circumstances permitted by applicable law.
Depending on the circumstances, recipients may include:
- Payment service providers;
- Logistics and delivery providers;
- E-commerce or technology service providers;
- Hosting or technical service providers;
- Customer support service providers;
- Security or fraud-prevention service providers;
- Analytics or website-functionality service providers; and
- Government authorities or other authorized parties where disclosure is legally required or permitted.
Where another party processes personal information on our behalf, we seek to require appropriate handling and protection of the information consistent with applicable requirements.
Where applicable law requires notification, separate consent, or another legal procedure before personal information is provided to another processor or third party, we will follow the applicable requirements.
9. Cross-Border Data Processing
Because our business involves cross-border e-commerce, personal information may, depending on the transaction and service arrangements, be processed or accessed in different jurisdictions.
For example, information necessary to complete an international order may need to be provided to payment, logistics, delivery, technology, or other service providers involved in fulfilling the transaction.
Where personal information is transferred outside the jurisdiction in which it was originally collected, we will take appropriate steps required by applicable laws and regulations.
Where applicable law requires additional safeguards, notification, consent, contractual arrangements, security assessments, or other procedures for cross-border processing or transfer, we will comply with the applicable requirements.
10. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.
Retention periods may depend on factors including:
- The nature and purpose of the information;
- Whether the information is necessary to provide a service;
- The status of an order or transaction;
- Customer service or dispute requirements;
- Accounting and recordkeeping obligations;
- Legal or regulatory requirements;
- Security and fraud-prevention needs; and
- The necessity of establishing, exercising, or defending legal claims.
When personal information is no longer necessary for its original purpose and there is no legal or legitimate reason to retain it, we will take appropriate steps to delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.
11. Personal Information Security
We take reasonable and appropriate technical and organizational measures to protect personal information against unauthorized access, unauthorized disclosure, alteration, loss, destruction, misuse, or other unlawful processing.
Security measures may include, where appropriate:
- Access controls;
- Authentication controls;
- Data protection measures;
- Security monitoring;
- System maintenance;
- Restricted access to personal information;
- Internal management procedures;
- Security awareness measures; and
- Other safeguards appropriate to the nature and risks of the information.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of personal information.
If a personal information security incident occurs, we will handle the incident in accordance with applicable laws and regulations, including taking appropriate remedial measures and providing notifications where legally required.
12. Children’s Privacy
Because our business sells children’s toys, we recognize that our products may be purchased by adults for children.
Our products being designed or marketed for children does not mean that we need to collect personal information directly from children.
We do not knowingly seek to collect personal information directly from children for purposes unrelated to providing the requested service.
Where personal information relating to a child under the age of 14 is collected or processed, additional protections may apply under applicable law. Under China’s Personal Information Protection Law, personal information of minors under 14 is treated as sensitive personal information, and processing such information requires parental or guardian consent in accordance with the applicable legal requirements.
If an order is placed by a parent, guardian, or another adult on behalf of a child, the information provided for the transaction should be provided by the adult placing or managing the order.
Where we learn that personal information belonging to a child under the applicable age has been collected without the required authorization or consent, we will take appropriate steps in accordance with applicable law.
Parents or legal guardians who believe that a child has provided personal information to us without appropriate authorization may request that the relevant information be reviewed, corrected, or deleted where permitted by applicable law.
13. Parents and Guardians
If you are a parent or legal guardian purchasing children’s toys for a child, you are responsible for ensuring that information provided during the purchasing process is accurate and that any information relating to a child is provided in accordance with applicable legal requirements.
We encourage parents and guardians to supervise children’s use of online services and to avoid providing unnecessary personal information.
14. Your Personal Information Rights
Subject to applicable laws and regulations, you may have rights regarding your personal information.
Depending on the circumstances, these rights may include the right to:
- Know how your personal information is processed;
- Request access to your personal information;
- Request correction of inaccurate or incomplete personal information;
- Request deletion of personal information where legally available;
- Request an explanation of relevant personal information processing activities;
- Withdraw consent where processing is based on consent;
- Request restrictions on certain processing activities where legally available;
- Request transfer of personal information where applicable law provides such a right; and
- Exercise other rights provided by applicable laws and regulations.
The availability and scope of these rights may depend on the circumstances and applicable legal requirements.
15. Withdrawal of Consent
Where we process personal information based on your consent, you may withdraw that consent where permitted by applicable law.
Withdrawal of consent does not affect the legality of processing that took place before the withdrawal.
Please note that certain information may still need to be retained or processed where another lawful basis applies, such as information necessary to complete a transaction, comply with legal obligations, maintain required records, or establish or defend legal claims.
Where withdrawal of consent affects a service that depends on the relevant information, certain functions may no longer be available.
16. Requests Concerning Personal Information
If you wish to exercise a privacy right or raise a concern regarding the processing of your personal information, you may contact us using the contact information made available through the relevant customer service or transaction channel associated with our services.
To protect personal information from unauthorized access, we may need to verify the identity or authority of the person making a request before completing certain requests.
We will handle valid requests in accordance with applicable laws and regulations.
Where a request cannot be fulfilled in whole or in part because of a legal requirement, security concern, or other lawful reason, we may explain the applicable reason to the extent permitted by law.
17. Accuracy of Personal Information
We expect users to provide accurate and complete information when placing orders or using our services.
Providing inaccurate shipping information, contact information, or other transaction information may result in delivery problems, delays, unsuccessful communication, or other difficulties in completing an order.
If your personal information changes, you should update it where account functionality permits or provide the corrected information when contacting us.
18. Third-Party Services and Links
Our online store may use or interact with third-party services that support functions such as payment processing, logistics, analytics, hosting, security, or other technical services.
Third parties may process personal information in accordance with their own privacy policies and applicable legal requirements.
Our online store may also contain links or references to third-party services or platforms. We are not responsible for the privacy practices, security practices, content, or policies of third-party services that are not controlled by us.
We encourage users to review the privacy policies of relevant third parties before providing personal information through those services.
19. Marketing Communications
Where promotional communications are offered, we may use contact information for marketing purposes only in accordance with applicable laws and consent requirements.
You may have the right to refuse or withdraw consent to certain marketing communications.
Where marketing is based on automated decision-making or personalization and applicable law provides specific rights or opt-out mechanisms, we will provide the applicable options required by law.
20. Automated Decision-Making and Profiling
We may use technical information, website usage information, or similar data to understand general website performance and improve our services.
Where applicable law imposes specific requirements on automated decision-making or profiling that may significantly affect an individual’s rights and interests, we will comply with those requirements, including applicable transparency and individual-rights obligations.
We will not use automated decision-making in a manner that unlawfully discriminates against individuals or violates applicable legal requirements.
21. Information Relating to Fraud and Security
We may process certain information to protect our online store, customers, transactions, and business operations.
This may include information used to identify:
- Suspicious transactions;
- Unauthorized account activity;
- Abusive behavior;
- Attempts to interfere with website functionality;
- Security incidents; and
- Other activities that may create security or fraud risks.
Such processing will be limited to purposes reasonably necessary for security, fraud prevention, investigation, and protection of lawful interests, subject to applicable law.
22. Information We Receive From Other Sources
In certain circumstances, we may receive information from service providers or other parties involved in a transaction, such as payment or delivery providers.
Such information may be used to confirm transactions, facilitate delivery, resolve service issues, prevent fraud, or perform other activities related to the services.
We will process such information in accordance with applicable laws and the purposes for which it is legitimately provided.
23. Data Breach and Security Incidents
We maintain procedures intended to identify, respond to, and mitigate personal information security incidents.
If a security incident occurs that affects personal information, we may take measures including:
- Investigating the incident;
- Containing and mitigating potential risks;
- Restoring affected systems;
- Assessing the categories and scope of information involved;
- Taking corrective security measures; and
- Providing legally required notifications to affected individuals or competent authorities.
The specific response will depend on the nature, scope, and potential impact of the incident and the requirements of applicable law.
24. Protection of Personal Information in Business Operations
Access to personal information is limited to circumstances where access is reasonably necessary for legitimate business functions.
We seek to ensure that personal information is not accessed, used, or disclosed beyond the purposes for which it is legitimately processed, except where permitted or required by applicable law.
We also seek to maintain appropriate internal procedures concerning the handling, storage, access, and protection of personal information.
25. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes to our services;
- Changes in the types of products or services we provide;
- Changes in personal information processing practices;
- Changes in applicable laws or regulations;
- Changes in technology or security practices; or
- Other legitimate business or compliance requirements.
When we make material changes, we will provide appropriate notice as required by applicable law.
The “Last Updated” date at the beginning of this Privacy Policy indicates when this version was most recently updated.
We encourage you to review this Privacy Policy periodically to understand how personal information is handled.
26. Applicable Privacy Requirements
We seek to process personal information in accordance with applicable privacy and data protection laws and regulations.
For personal information processed within the People’s Republic of China, this may include applicable requirements under the Personal Information Protection Law and other relevant laws, regulations, and regulatory requirements.
The Personal Information Protection Law requires personal information processing rules to be disclosed and requires information about processing purposes, methods, categories, retention periods, and individual rights to be provided in a clear and understandable manner.
Where different privacy or data protection requirements apply based on the user’s location or the nature of the transaction, we will take reasonable steps to comply with applicable requirements.
27. Contact Information
Dezhou Shuoya Cross-Border E-Commerce Co., Ltd.
Business Address:
Dezhou City, Pingyuan County,
Deyuan Subdistrict,
South of Ping’an Avenue and East of Erhuan East Road,
Within the Second Entrepreneurship Industrial Park,
Shandong Province, China
For privacy-related matters, please use the customer service or contact channel made available through the applicable online store or transaction service.
28. Acknowledgment
By using our online shopping services, you acknowledge that you have had an opportunity to review this Privacy Policy.
Where applicable law requires consent or another legal basis for the processing of personal information, we will obtain or rely upon the appropriate legal basis before carrying out the relevant processing.
We are committed to protecting personal information while providing customers with a convenient and reliable online shopping experience for children’s toys.